WeThe15 launches on the 19 August 2021 using the Paralympic Games as a moment in time when the world is watching. The movement will be unmissable. Governments, nations, international organisations, brands, newspapers, social channels, celebrities, athletes and the Paralympic Games themselves will proudly support the movement by sharing the campaign film and symbol, and by showing their support with bespoke 15% purple activations and commitments to organisational change.
The WeThe15 campaign film is a proud, loud, vibrant celebration of humanity as a result. We will prove to the world there is no ‘us’ and ‘them’, just fellow humans with the same potential. Which will in turn normalise disability so that we break down barriers together and build a world that works for everyone.
Nations around the world will show their support by lighting up iconic landmarks purple on the 19 of August.
The Paralympic Games will light the fire and Paralympians and National Paralympic Committees will spread the message further with athlete tattoos worn in field, raising awareness within the athlete community and their fans.
Social content will be posted from our WeThe15 social handles to amplify the campaign. Brands, influencers, organisations will be encouraged to repost our content (film, social, symbol).