People with a disability are the biggest minority population in the world, but they are hugely
underrepresented in media and advertising. See people with a disability as an opportunity: it’s a group
with huge purchasing power.
Ensure everyone within your organisation understands why inclusivity matters to the business, your
brand and society.
Increase the number of people with disabilities in advertising and mainstream media.
Create an environment that allows people to be open about their disability and ask for accommodations.
Use your brand/power/influence to support the movement and influence change over time (this is a 10
year campaign, remember).
Increase mobility and accessibility
Ensure people with disabilities can access and experience your brand physically and digitally.
Ensure advertising campaigns are accessible with captions and audio descriptions.
Make air travel more accessible.
Champion inclusive design and carry out access audits to identify physical and information barriers
that may exclude persons with disabilities.
Ensure fonts aren’t too small and that there’s a good contrast.
Support initiatives to make Assistive Technology - like wheelchairs, communication aids, walking
sticks and hearing aids - available to the 900 million people that need them around the world.
Increase opportunities for people with a disability
Walk the walk: You wouldn’t do business with organisations that exclude women or people of different racial backgrounds so
the same should be true for discrimination against people with disabilities.
Hire people with disabilities and ensure the workforce is committed to disability inclusivity within
Commit to disability inclusivity within your organisation.