Organisations

Change attitudes about disability

People with a disability are the biggest minority population in the world, but they are hugely underrepresented in media and advertising. See people with a disability as an opportunity: it’s a group with huge purchasing power.
Ensure everyone within your organisation understands why inclusivity matters to the business, your brand and society.
Increase the number of people with disabilities in advertising and mainstream media.
Create an environment that allows people to be open about their disability and ask for accommodations.
Use your brand/power/influence to support the movement and influence change over time (this is a 10 year campaign, remember).

Ensure people with disabilities can access and experience your brand physically and digitally.
Ensure advertising campaigns are accessible with captions and audio descriptions.
Make air travel more accessible.
Champion inclusive design and carry out access audits to identify physical and information barriers that may exclude persons with disabilities.
Ensure fonts aren’t too small and that there’s a good contrast.
Support initiatives to make Assistive Technology - like wheelchairs, communication aids, walking sticks and hearing aids - available to the 900 million people that need them around the world.

Walk the walk: You wouldn’t do business with organisations that exclude women or people of different racial backgrounds so the same should be true for discrimination against people with disabilities.
Hire people with disabilities and ensure the workforce is committed to disability inclusivity within your organisation.
Commit to disability inclusivity within your organisation.